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One Belt And One Road jewelry retail industry research report 2018-2025

One Belt And One Road jewelry retail industry research report 2018-2025

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Chapter 1 overview of jewelry retail industry development
Section 1 related overview of jewelry retail industry
I. basic concept of jewelry retail industry
Second, jewelry retail industry P contribution rate
Iii. Significance of jewelry retail industry development
Section 2 analysis of jewelry retail industry sales model
I. self-operation mode
1. Model introduction
2. Channel development
3. Profit model
2. Distribution mode
1. Model introduction
2. Channel development
3. Profit model
Iii. Franchisee mode
1. Model introduction
2. Channel development
3. Profit model
Section 2 analysis of operational form of jewelry retail industry
I. exclusive store
Department stores
Retail without shops
Big shopping center and big store
Network sales
Section 3 main marketing methods of jewelry retail industry
I. experience marketing
Direct marketing
Emotional marketing
Database marketing
Section 4 analysis of industrial chain of jewelry retail industry
I. analysis of industrial chain structure
2. Correlation with upstream and downstream industries
Iii. Impact analysis of the upstream development of industrial chain
Iv. Impact analysis on the development of the downstream industry chain
Chapter 2 analysis of development environment of jewelry retail industry in China
Section I analysis of global economic environment
I. global macroeconomic situation
Ii. Global trade environment
Iii. Impact of global economic environment on industrial development
Section 2 analysis of Chinas macroeconomic environment
I. analysis of the operation of national economy
Analysis of cpi and ppi
Interpretation of the national income of residents
Iv. Analysis of total retail sales of consumer goods and jewelry
Industrial development trend
Investment in fixed assets
Vii. Foreign trade import and export analysis
The impact of the macroeconomic environment on the industry
Section 3 analysis of jewelry retail policy environment
I. industrial policies and regulations
Ii. Industrial supervision system
Industrial development plan
Section 3 analysis on the social environment of jewelry retail industry
I. population environment analysis
Education case analysis
Iii. Cultural environment analysis
Chinas urbanization rate
V. ecological environment analysis
Analysis of residents consumption concepts and habits
Vii. Influence of social environment on industry
Chapter 3 development analysis and experience of international jewelry retail industry
Section 1 overview of the development of the world jewelry retail industry
I. inventory of the worlds top 10 jewelry brands
Ii. Analysis of characteristics of jewelry consumption regions in the world
Iii. International jewelry retail industry is closely related to world economic development
Iv. Brief analysis of global jewelry retail market development
V. analysis of global jewelry retail sales
Vi. Analysis of jewelry retail of international key brands
Section 2 analysis on the development of jewelry retail industry in major countries and regions
I. analysis of the development of jewelry retail industry in the United States
1. Total sales in the jewelry industry
2. Jewelry consumption level per capita
3. Analysis of the proportion of online and offline sales
4. Jewelry consumption trend analysis
Analysis on the development of jewelry retail industry in Japan
1. Total sales in the jewelry industry
2. Jewelry consumption level per capita
3. Analysis of the proportion of online and offline sales
4. Jewelry consumption trend analysis
Analysis on the development of jewelry retail industry in India
1. Total sales in the jewelry industry
2. Jewelry consumption level per capita
3. Analysis of the proportion of online and offline sales
4. Jewelry consumption trend analysis
Iv. Analysis on the development of jewelry retail industry in Europe
1. Total sales in the jewelry industry
2. Jewelry consumption level per capita
3. Analysis of the proportion of online and offline sales
4. Jewelry consumption trend analysis
The second part is in-depth market analysis
Chapter iv analysis of the current status of jewelry retail industry in China
Section 1 analysis on the development status of jewelry retail industry in China
I. overview and characteristics of the industry development
Ii. Industrial development process
Iii. Business model analysis of jewelry retail industry
Section 2 change trend of retail channels in jewelry retail industry
1. Flat marketing channels
Ii. Scale of terminal channels
3. Branding of retail channels
Iv. Diversified marketing modes
Section 3 operation of jewelry retail industry in recent three years
I. analysis of total retail sales in the industry
Ii. Total industry profit analysis
Iii. Proportion of online and offline retail sales
Iv. Analysis of market structure of different products
5. Analysis of jewelry consumption level per capita in China
Chapter five: analysis on the development of jewelry retail enterprises in China
Section 1 evolution of jewelry retail enterprises
One, bank gold shop is changed and come
2. The handicraft company was reformed
Individual gold store career change
Fourth, rely on the background relationship resources
5. Engage in sideline business with idle funds
6. Change career for greater development
Section 2 development stage of jewelry retail enterprises
The first stage
2. Stage 2
The third stage
4. Stage 4
Section 3 jewelry retail brand development process
Start as a wholesaler
Second, the processor starts from scratch
Retailers get started
Foreign brands
V. capital brand
Personal brand
Section 4 analysis of jewelry retail enterprises in China in recent three years
1. Analysis of enterprise quantity changes
2. Analysis of enterprise structure of different scales
Analysis of the structure of different ownership enterprises
Iv. Quantity analysis of employees
Section 5 appraisal of jewelry retail store competitiveness
I. geographical location
2. Brand influence
Iii. Store scale
Capital strength
V. product price
6. Store managementVii. Service level
Viii. Product features
Section 6 the crisis cing jewelry retail enterprises this year
1. External market crisis
Ii. Internal management crisis
Third, team building crisis
Fourth, inheritance and development crisis
Chapter 6 analysis of consumer behavior in jewelry retail industry
Section 1 analysis of consumption subject
I. analysis of the age structure of consumers
Ii. Analysis of consumer ratio
Iii. Analysis of consumer income level
Iv. Analysis of consumer occupational structure
5. Analysis of consumer education level
Section 2 analysis of consumer behavior characteristics
Frequency of purchase by consumers
Second, consumer repeat purchase index
The amount of a single purchase purchased by consumers
Section 3 analysis of consumer purchase products
I. analysis of product price range
Ii. Product type and structure
Iii. Product brand structure
Section 4 analysis of consumer purchasing concern ctors
A, brand
2. Product price
Product type and style
After-sales service
The third part is market survey
Chapter vii analysis on the development of Chinese jewelry e-commerce
Section 1 analysis on the development of Chinese jewelry e-commerce
I. development history of Chinese jewelry e-commerce
Ii. Development scale of China jewelry e-commerce
Iii. Development status of Chinas jewelry e-commerce
1. Competition on mobile Internet sales platforms is becoming increasingly fierce
2. The o2o model will be an effective booster of online competition
3. Brand and reputation will become the core competitiveness of jewelry e-commerce
4. The rise of cross-border e-commerce enables trade without borders to be restricted
5. Sound e-commerce legal system construction provides online shopping security
Iv. China jewelry e-commerce market competition
V. development trend of Chinese jewelry e-commerce
Vi. Problems and countermeasures of jewelry e-commerce
Section 2 e-commerce mode of Chinese jewelry enterprises
I. establish a comprehensive jewelry portal website
1. Advantages analysis of development mode
2. Typical representative of development mode
2. Establish a website with business features or brand jewelry
1. Non-brick-and-mortar stores carry out e-commerce
2. Large jewelry enterprises carry out e-commerce
Third, with the help of online shopping mall marketing
1. Advantages analysis of development mode
2. Typical representative of development mode
Section 3 research on three successful modes of jewelry e-commerce
One, diamond bird: mouse cement mode
1. Introduction to mouse cement mode
2. Advantages of mouse cement mode
3. Operation of mouse cement mode
4. Effect of mouse cement mode
2. Opolis: a new mode of f2c jewelry e-commerce
1. Introduction to f2c mode
2. Advantages of f2c mode
3. Operation of f2c mode
4. Achievements of f2c mode
Davidney: create the BBC success model
1. Introduction to BBC mode
2. Main advantages of BBC mode
3. Achievements of the BBC model
Section 4 Suggestions on the e-commerce mode of jewelry enterprises
I. precondition for enterprise to develop e-commerce
Ii. Construction of e-commerce platform of jewelry enterprises
1. Information system within the enterprise
2. E-commerce basic platform
3. E-commerce service platform
Iii. Suggestions on e-commerce operation of jewelry enterprises
Chapter viii analysis on the development of jewelry new retail mode
Section 1 overview of the development of new retail
I. definition and connotation of new retail
2. New thinking of new retail
Iii. Differences between new retail and traditional retail
Section 2 development background of new retail industry
Consumption upgrade
Ii. Integrated development of online and offline services
Iii. Traditional retail is cing transformation and upgrading
Fourth, consumer experience forces industrial technology upgrading
Section 3 analysis on business model of Chinas new retail industry
I. analysis of the new retail business model of ali department
Ii. Analysis of new retail business model of jingdong department
Three, two lines to the new retail industry inspiration
Section 4 new retail changes the jewelry retail industry
1. Break the shackle of traditional jewelry retail thoughts
Second, the trend of win-win cooperation
Try new models
Make extensive use of new media
Section 5 new retail jewelry enterprise development key point
A, orientation,
Second, the service
Third, communion
Four, science and technology
Section 6 development opportunities of jewelry retail enterprises in the era of new retail
I. the product structure is demand-oriented
2. Product presentation aims at experience
Third, the store and online store closer together
Iv. Offer more professional jewelry customization functions
5. Reconstructing the membership system and strengthening the membership connection
Vi. Construction of industrial energy-oriented platform
Chapter 9 marketing strategy elements and case analysis of jewelry industry
Section 1 strategic planning of jewelry enterprise
I. market segmentation analysis of jewelry products
1. Concept of market segmentation
2. Objective basis of market segmentation
3. Market segmentation
4. Market segmentation
5. Market segmentation procedures
2. Select target market
1. Concept of target market
2. Procedures for selecting target market
3. Factors of target market selection
Market positioning
1. Significance of market positioning
2. Characteristics of market positioning
3. Methods of market positioning
4. Market positioning procedures
Section 2 jewelry industry product strategy
I. product portfolio competition strategy
2. Marketing strategies in each stage of product life cycle
Iii. Product brand and brand decision
Iv. Service competition strategy of products
Section 3 price strategy of jewelry industry
I. ctors affecting jewelry pricing
Jewelry enterprise pricing management
Iii. Enterprise pricing target and determination
1. Profit target
2. Sales target
3. Competition objective
The main methods of jewelry pricing
1. Cost-oriented pricing
2. Demand-oriented pricing
3. Competition-oriented pricing
V. study on jewelry price strategy
1. Product stage pricing strategy
2. Discount pricing strategy
3. Psychological pricing strategy
Section 4 jewelry industry distribution channel strategy
I. concept and characteristics of distribution channels
Ii. Jewelry distribution channel model
The significance of choosing distribution channels
Iv. Types of jewelry distribution channels
1. Direct and indirect channels
2. Long channel and short channel
Wide and narrow channels
4. Single channel and multiple channels
V. jewelry distribution channel strategy
1. Distribution channel strategy type
2. Factors influencing distribution channel strategy
3. Principle of distribution channel decision
Section 5 marketing strategies of jewelry industry
I. type of jewelry promotion
1. Personnel promotion
2. Commercial advertising
3. Business promotion
4. Public relations
Jewelry promotion mix and influencing ctors
1. Target of promotional activities
2. The nature of jewelry enterprises
3. Market characteristics and commodity characteristics of jewelry
4. Target market environment
5. Product market life cyclePush and pull strategies
7. Promotion budget
Section 6 jewelry marketing strategy summary and case
I. summary of jewelry marketing strategies
1. Win with excellent quality
Win with a lower price
Win with more price discounts
4. Win with strong brands
5. Win by extensive distribution channels
Win with quality service
Ii. Typical cases of jewelry marketing
1. Diamond bird
Chow tai fook
3. Zokai
The fourth part analyzes the competition pattern
Chapter x jewelry retail industry key market analysis
Section 1 Beijing
I. analysis of jewelry consumption market in Beijing
2. Analysis of the number of jewelry stores in Beijing
Iii. Analysis of jewelry retail sales in Beijing
Iv. Analysis of major jewelry retail brands in Beijing
V. analysis of jewelry retail product structure in Beijing
Vi. Prospect of jewelry retail market situation in Beijing
Section 2 Shanghai
I. analysis of jewelry consumption market in Shanghai
2. Analysis of the number of jewelry stores in Shanghai
Iii. Analysis of Shanghai jewelry retail sales
Iv. Analysis of main brands of jewelry retail in Shanghai
5. Analysis of jewelry retail product structure in Shanghai
Vi. Prospect of Shanghai jewelry retail market situation
Section 3 tianjin
I. analysis of jewelry consumption market in tianjin 本文章更多内容: 1 - 2 - 3 - 下一页>>

One Belt And One Road jewelry retail industry research report 2018-2025
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