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Global China jewelry industry research report 2018-2025

Global China jewelry industry research report 2018-2025

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[report name] : global and Chinese jewelry industry development trend and survey report 2018-2025
Key words: jewelry industry report
Report catalog
Chapter one: outlook of current situation and trend of jewelry industry
1.1 overview of jewelry industry
1.1.1 definition of jewelry industry
1.1.2 classification of jewelry industry
1.1.3 development stage of jewelry industry
1.2 analysis on the consumption environment of jewelry industry
1.2.1 luxury consumption level
1.2.2 psychological changes of jewelry consumption
1.2.3 purchasing power level of jewelry consumption
1.2.4 jewelry market demand composition
1.2.5 main jewelry consumption
1.3 analysis of policy environment of jewelry industry
1.3.1 policies to promote consumption
1.3.2 income distribution policy
1.3.3 luxury consumption policy
1.3.4 taxation policies of jewelry industry
1.4 analysis of jewelry industry development status
1.4.1 the scale of production and sales in the jewelry industry
1.4.2 enterprise scale of jewelry industry
1.4.3 operational benefits of the jewelry industry
1.4.4 jewelry industry development capability
1.4.5 distribution of jewelry industry cluster
1.5 prediction of jewelry industry development trend
1.5.1 the trend of industrial clustering is more obvious
1.5.2 enter the road of branding development
1.5.3 develop towards spreading jewelry culture
1.5.4 the process of industrial internationalization is accelerated
Chapter two: jewelry industry competition enters the era of business model
2.1 analysis of the competitive strength of the jewelry industry
2.1.1 industry competition analysis
2.1.2 bargaining power of the jewelry industry to upstream
2.1.3 analysis of bargaining power of buyers in jewelry industry
2.1.4 threat analysis of new entrants in the industry
2.1.5 threat analysis of industry substitutes
2.1.6 summary of competition
2.2 competition pattern of jewelry industry brands
2.2.1 industry market brand pattern
2.2.2 competition of foreign brands in China
(1) Cartier
(2) Tifny
(3) VanCleef&Arpels
(4) bulgari (Bvlgari)
(5) TASAKI
(6) GEMOPIA
2.2.3 competition among hong kong-invested brand enterprises in China
(1) ChowTaiFook
(2) ChowSangSang
(3) Stephen tse (TSL)
(4) lukfook jewelry
(5) CHOWTAISENG
2.2.4 comparison of brand marketing capability at home and abroad
2.3 jewelry industry sales channel competition
2.3.1 importance of sales channels
2.3.2 main sales modes in the industry
2.3.3 comparison of main sales modes
(1) profitability
(2) brand promotion
(3) difficulty in operation and management
(4) channel development
2.3.4 sales model of listed companies
(1) Lao feng xiang
(2) CHJ
2.3.5 channel expansion becomes the core of current competition
2.4 competition of business model of jewelry industry
2.4.1 major types of enterprises in the industry
2.4.2 transformation of traditional jewelry processing enterprises
2.4.3 transformation of traditional jewelry brands
2.4.4 competition of business model in jewelry industry
2.4.5 jewelry industry channel integration strategy
(1) gantays acquisition of Koran jewelry
(2) corans listing on this basis has cut into the e-commerce channel
(3) function of channel integration
2.5 jewelry industry competition focus and trend
2.5.1 industrial chain integration
2.5.2 product design
2.5.3 brand building
2.5.4 e-commerce
Chapter three: the integration and strategy research of jewelry industry chain
3.1 industry chain of jewelry industry
3.1.1 industrial chain introduction
3.1.2 cost and profit sharing
3.2 analysis of jewelry industry chain value
3.2.1 raw material procurement
(1) impact of raw materials on earnings
(2) jewelry raw material procurement mode
3.2.2 jewelry design
(1) value-added capability of jewelry design
(2) domestic jewelry design level
3.2.3 jewelry processing
3.2.4 jewelry marketing
(1) jewelry marketing value-added capability
(2) marketing status of jewelry industry
3.2.5 after-sales service
(1) value-added after-sales service
(2) status quo of jewelry after-sales service
3.3 industrial chain integration trend of jewelry industry
3.3.1 main profit model of the industry
3.3.2 advantages of industrial chain integration
3.3.3 typical enterprise industrial chain integration
(1) chow tai fook
(2) Lao feng xiang
(3) CHJ
(4) bright brand jewelry
(5) diamond bird
3.3.4 trend of industrial chain integration
3.4 analysis of industrial chain integration mode of jewelry industry
3.4.1 industrial chain integration path
3.4.2 industrial chain integration model
3.5 jewelry industry chain integration strategy selection
3.5.1 opportunities and risks of industrial chain integration
(1) opportunities for industrial chain integration
(2) risk of industrial chain integration
3.5.2 strategy selection for industrial chain integration
(1) jewelry processing enterprises
Chapter four: development status and strategy of e-commerce in jewelry industry
4.1 e-commerce development background of Chinas jewelry industry
4.1.1 connotation and characteristics of jewelry e-commerce
4.1.2 e-commerce background of jewelry industry development
(1) the rapid popularization of the Internet
(2) the network shopping market is growing rapidly
4.1.3 advantages of jewelry enterprises in e-commerce development
4.1.4 motivation for jewelry enterprises to develop e-commerce
4.2 research on consumers behavior of buying jewelry online
4.2.1 research on consumers online jewelry purchasing behavior
(1) online jewelry purchases by consumers
(2) reasons for choosing online jewelry
(3) types of jewelry purchased online
(4) the price range of jewelry purchased online
(5) the frequency of buying jewelry online
(6) consumer penetration of jewelry websites
(7) ctors influencing consumers choice of jewelry websites(8) regional differences in consumers online purchasing of jewelry
(9) consumers search the information of jewelry through the Internet
(10) jewelry information cognitive channels (except the Internet)
(11) major considerations when buying jewelry
(12) online jewelry payment method
(13) preference status of promotion methods
(14) unpleasant experiences when buying jewelry online
(15) main problems existing in online purchase
4.2.2 research on consumers intention to purchase jewelry online
(1) purchase intention
(2) purchase purpose
(3) the price consumers can accept
(4) types of jewelry that will be purchased in the future
4.2.3 marketing implications for jewelry e-commerce
4.3 development status of e-commerce in jewelry industry at home and abroad
4.3.1 reference for foreign jewelry e-commerce development
(1) development history of foreign jewelry e-commerce
(2) overseas jewelry e-commerce representative enterprises
(3) overseas experience in jewelry e-commerce development
4.3.2 analysis of China jewelry e-commerce development
(1) development history of Chinese jewelry e-commerce
(2) China jewelry e-commerce development scale
(3) development features of Chinas jewelry e-commerce
(4) China jewelry e-commerce market competition
(5) development trend of Chinese jewelry e-commerce
(6) problems ced by jewelry e-commerce and countermeasures
4.4 e-commerce mode of Chinese jewelry enterprises
4.4.1 establish a comprehensive jewelry portal website
(1) advantages analysis of development mode
(2) typical representative of development mode
4.4.2 establish a website with business characteristics or brand jewelry
(1) non-brick-and-mortar stores carry out e-commerce
(2) large jewelry enterprises carry out e-commerce
4.4.3 marketing with the help of online shopping malls
(1) advantages analysis of development mode
(2) typical representative of development mode
4.5 research on three successful modes of jewelry e-commerce
4.5.1 diamond bird: online and offline O2O model
(1) introduction of online and offline O2O model
(2) advantages of online and offline O2O models
(3) online and offline O2O mode operation
(4) effectiveness of online and offline O2O model
4.5.2DarryRing: emotional marketing community marketing mode
(1) introduction of emotional marketing community marketing mode
(2) advantages of emotional marketing community marketing mode
(3) operation of emotional marketing community marketing mode
(4) effect of emotional marketing community marketing model
4.5.3Bloves jewelry: e-commerce platform experience store call center mode
(1) introduction of e-commerce platform experience store call center mode
(2) main advantages of e-commerce platform experience store call center mode
(3) achievements of e-commerce platform experience store call center mode
4.6 Suggestions on e-commerce mode operation of jewelry enterprises
4.6.1 prerequisites for the development of e-commerce in enterprises
4.6.2 jewelry enterprise e-commerce platform construction
(1) information system within the enterprise
(2) e-commerce basic platform
(3) e-commerce service platform
4.6.3 Suggestions on e-commerce operation of jewelry enterprises
Chapter five: marketing strategy elements and case analysis of jewelry industry
5.1 strategic planning of jewelry enterprises
5.1.1 market segmentation
(1) the concept of market segmentation
(2) objective basis of market segmentation
(3) market segmentation
(4) market segmentation
(5) market segmentation procedures
5.1.2 select target market
(1) concept of target market
(2) procedures for selecting target markets
(3) ctors of target market selection
5.1.3 market positioning
(1) significance of market positioning
(2) characteristics of market positioning
(3) market positioning method
(4) market positioning procedures
5.2 product strategy of jewelry industry
5.2.1 product mix and portfolio strategy
(1) product portfolio
(2) portfolio strategy
5.2.2 product market life cycle
(1) product life cycle concept
(2) marketing strategies at all stages of the life cycle
5.2.3 product brand and brand decision
(1) the connotation and function of brand
(2) brand decision
5.2.4 product packaging strategy
(1) packaging and its functions
(2) product packaging strategy
5.3 price strategy of jewelry industry
5.3.1 ctors affecting jewelry pricing
(1) internal ctors
(2) external ctors
5.3.2 jewelry enterprise pricing management
5.3.3 enterprise pricing target and determination
(1) profit target
(2) sales target
(3) competition objective
5.3.4 main methods of jewelry pricing
(1) cost-oriented pricing
(2) demand-oriented pricing
(3) competition-oriented pricing
5.3.5 jewelry price strategy study
(1) product stage pricing strategy
(2) discount pricing strategy
(3) psychological pricing strategy
5.4 jewelry industry distribution channel strategy
5.4.1 concept and characteristics of distribution channels
5.4.2 jewelry distribution channel model
5.4.3 significance of choosing distribution channels
5.4.4 types of jewelry distribution channels
(1) direct and indirect channels
(2) long channel and short channel
(3) wide channels and narrow channels
(4) single channel and multiple channels
5.4.5 jewelry distribution channel strategy
(1) distribution channel strategy type
(2) ctors influencing distribution channel strategy
(3) the principle of distribution channel decision
5.5 marketing strategies of jewelry industry
5.5.1 jewelry promotion type
(1) personnel promotion
(2) commercial advertising
(3) business promotion
(4) public relations
5.5.2 jewelry promotion mix and influencing ctors
(1) the objectives of the promotional activities
(2) the nature of jewelry enterprises
(3) jewelry market characteristics and commodity characteristics
(4) target market environment
(5) product market life cycle
(6) push and pull strategies
(7) promotion budget
5.6 jewelry marketing strategy summary and cases
5.6.1 summary of jewelry marketing strategies
(1) win with excellent quality
(2) win at a lower price
(3) win with more price discounts
(4) win with strong brands
(5) win with a wide range of distribution channels
(6) win with quality service
5.6.2 typical cases of jewelry marketing
(1) the Tifny
(2) chow tai fook
(3) wuhan gold leaf jewelry
(4) new gold medal jewelry
Chapter 6: supply chain management and informatization in jewelry industry
6.1 overview of supply chain management
6.1.1 connotation and characteristics of supply chain
6.1.2 generation and development of supply chain management
(1) generation of supply chain management
(2) development stage of supply chain management
6.1.3 content and objective of supply chain management
(1) content of supply chain management
(2) supply chain management objectives
6.2 supply chain management status of jewelry industry
6.2.1 status of industrial supply chain management(1) the supporting cilities of the professional market are backward
(2) fewer leading enterprises with high technical level
(3) the service model is not highly targeted
6.2.2 research on CHJ supply chain management
(1) basic process of supply chain management
(2) analysis of enterprise supply chain management
(3) main problems in supply chain management
6.3 information status of jewelry supply chain
6.3.1 overview of supply chain informatization
6.3.2 industry characteristics and the impact on informatization
(1) characteristics of jewelry products
(2) jewelry BOM features
(3) jewelry production management and process
(4) characteristics of jewelry wholesale sales
(5) characteristics of jewelry retail
6.3.3 the effect of informatization on jewelry enterprise management
(1) improve the management of manucturing links
(2) improve the management of retail links
(3) assist in business analysis and demand forecast
6.3.4 information status of domestic and foreign jewelry industry
(1) information status of foreign jewelry industry
(2) information status of domestic jewelry industry
6.3.5 jewelry enterprise supply chain informatization case
(1) current situation of the companys supply chain
(2) informatization of the companys supply chain
6.3.6 conclusion of informatization of supply chain management of jewelry enterprises
Chapter 7: development prospect and investment opportunity of jewelry industry
7.1 jewelry industry development prospect forecast
7.1.1 jewelry demand is driven by the upgrading of household consumption
(1) income of residents
(2) luxury consumption
7.1.2 Chinas per capita jewelry consumption level is low
7.1.3 large consumption demand in wedding market and tourism market
(1) wedding makes up the rigid demand of jewelry, and there is a broad space for development in the future
(2) tourism industry is the highlight of Chinas consumption upgrading industry, driving domestic jewelry consumption demand 本文章更多内容: 1 - 2 - 下一页>>

Global China jewelry industry research report 2018-2025
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